A first impression.
How important. Think about all the important people in your life...then think back. At the beginning, there was a first impression. Sometimes it changes, sometimes it doesn't. But a first impression can greatly affect your future relationship.
Which brings up a good topic: first impressions in PR. Just as first impressions are critical in relationships, the first impression of your organization to the public is critical. So think, try to see from the outside. "Who is my organization to the public? When they see our logo, what do they think? What do they feel? How do they hear us?"
Overall, PR is reputation management. I would suggest that it is also reputation creation. You are your organization, you can effect your image.
So what's your first impression?
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