A Mission Statement. It doesn’t seem completely necessary. And what does it have to do with public relations? Mission statements are actually critical to public relations, no matter how small your organization. After all, how can you tell the public who you are if you don’t know?
A mission statement is a plan, a guide; it tells the organization- and the public- who you are, your reason for being, your place in society, your goals, and your passions. A mission statement is your grand opportunity to get your public excited about who you are.
A few suggestions. When crafting your organization’s mission statement, here are a few things to keep in mind. 1) Excite. 2). Involve. 3) Simplify.
Excite. Get your organization and your public excited about who you are. What about your organizations goals and missions excite you? Your mission statement should ignite and stir your passions; if it does, it will excite those who have similar passions. It must do more then make sense; it must touch hearts.
Involve. Get people involved through the mission statement. Make your mission and your goals center around people. This way, your public- who is excited by your mission- will not only want to be involved but know that they can. This will keep you followed and valued by your public.
Simplify. Don’t make a lengthy, philosophical, wordy statement. Keep it simple. If possible, make it be able to shorten into a few memorable words or a simple, catchy phrase.
Excite. Involve. Simplify. That is your mission.
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